• •Planning and managing the lifecycle of products, from development to commercial launch and post-implementation support.
•Preparing and coordinating project documentation, as well as business requirements for new and updated products.
•Analyzing the market and competitive landscape to identify the needs of target segments.
•Developing and executing marketing campaigns and strategic initiatives.
•Conducting analytical work to monitor product performance and market trends.
•Managing a product portfolio, including pricing and promotion strategies.
•Organizing and conducting product testing before launch.
•Collaborating with cross-functional teams to ensure the technical and commercial implementation of products.
- Preparing reports for management on performance outcomes.