CVM Manager for the CMS Team
Required work experience: 1–3 years
Full-time, full day
Your main tasks:
  • Developing the final logic for each CVM campaign for a specific subscriber lifecycle, based on tactical and strategic directions provided by senior CVM staff
  • Implementing the final logic and launching the following campaigns: cross/up-sell campaigns, churn prevention campaigns, revenue and consumption stimulation campaigns, loyalty enhancement campaigns
  • Conducting A/B testing of communications and presenting results
  • Conducting pilot projects to test hypotheses about the impact of launched CVM campaigns on key subscriber metrics
  • Collaborating with the Data Office to obtain required segmentation and campaign results
  • Developing the most effective communication texts - with a technical block to ensure timely technical development of CVM products.
Required qualifications include:
  • Education: Bachelor's degree in Marketing, Business Administration, or related field
  • Experience with CMS systems
  • Understanding of targeted marketing principles and automation of campaign and communication management processes with subscriber base
  • SQL knowledge
  • Experience in composing business cases (advantage)
  • Experience in building data marts
  • Experience in composing instructions and descriptions of calculation algorithms, business processes
  • Experience in automating business processes, system integration
  • Experience in conducting A/B tests and knowledge of basic statistics.
Apart from offering opportunities for career growth, and official employment, other pros include:
  • Hybrid work format and flexible start to the working day
  • Annual bonus based on KPI results;
  • Additional 4 days of vacation — a total of 28 calendar days per year
  • Corporate mobile communication;
  • Voluntary medical insurance with dentistry and medication with the possibility of adding two close relatives for free
  • Fitness subscriptions with discounts and installments
  • Professional development: participation in meetups, trainings, conferences, demo days, and hackathons
  • Financial compensation for using a personal laptop
  • Online platform for free psychological assistance
  • Access to the corporate online library MyBook.
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